About Malty
The Malty Project
We're building the brain that fits into your systems. You choose the creative mix and we'll find what works, for which customer, and when. No more slow A/B testing, no more generalised segmentation.
Malty will help you get the right offers, to the right customers, in the right way.
The team
Who we are

Menno Hess
Co-founder & CTO
Menno builds software systems that are robust, scalable, and built to last. As a technical delivery lead, he combines architecture-level thinking with strong client and team skills, turning big-picture ideas into solutions that work in the real world.

Felix Jones
Co-founder & CEO
With a PhD in Applied Mathematics, Felix bridges the gap between the latest developments in AI research and real business outcomes. He has led data science teams and consulted Fortune 500 companies on advanced analytics platforms for capital management.

Hayden Lihou
Co-founder & CPO
Hayden has seen enough marketing platforms to know where most of them fall short. With deep expertise across digital funnels, customer journeys, and marketing automation, he brings a practitioner's perspective to Malty's product.
Ready to make decisions as unique as your customers?
We're onboarding our first cohort of pilot partners now.
Join the Pilot