The process
How it Works
Most businesses have the data, but the complexity of extracting real insights is paralysing. We've built a decisioning engine that moves beyond 'batch and blast'. Using reinforcement learning, we can help you activate dormant data to deliver the right offer, to the right customer, at the right time.
Marketing with the Rigor of Science
You already know AB testing, well we take that to an extreme. The Malty model introduces enough controlled randomness into your campaigns to quantify every variable with statistical rigor. Think of it as clinical trials for your marketing.
The result is confidence in decision making and optimised KPIs.
Select Your Target Metric
Malty optimises toward the KPIs that matter to you. Tell Malty what you want to focus on: lifetime value, revenue per customer, conversions, engagement, or anything else.
Choose Your Variables
Define the elements you want to test.
Malty Finds What Works
We'll find the best combinations of variables for each of your customers to achieve success on your KPI.
Campaign
with Confidence
Malty surfaces patterns that shape your entire brand strategy. When you know that 75% of customers respond well to a humourous tone, you have the evidence to pitch bolder creative decisions.
With our explainable AI you can justify your marketing strategy with personalised data.
Walk into every campaign review knowing exactly which creative elements drove results across your customer base, and what is likely to do well next.
Channels
Start with email. Scale with more.
Malty launches with email, the highest-ROI channel for most brands. Push notifications and SMS are on the roadmap, and if your marketing stack already supports them, we'd love to hear from you.
Move from segmentation
to relationships.
We're onboarding our first cohort of pilot partners now.
Join the Pilot