Don't settle for segments.

Move to marketing that learns the individual, to maximise any KPI.

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offer: 25% off code

tone: urgent

timing: thursday 4:00pm

brand message #6

channel: sms

conversion likelihood: 14%

channel: email

offer: bundle upgrade

tone: informative

brand message #2

brand image #7

conversion likelihood: 24%

offer: $100 credit

channel: push notification

tone: exclusive

conversion likelihood: 11%

Companies using hyper-personalisation see a 10–15% increase in revenue. [1]

80% of consumers are more likely to purchase from a brand that provides personalised experiences. [2]

71% of consumers expect personalised interactions, and 76% get frustrated when they don't receive them. [3]

Highly data-driven organisations are 3x more likely to report significant improvement in decision-making. [4]

Companies using hyper-personalisation see a 10–15% increase in revenue. [1]

80% of consumers are more likely to purchase from a brand that provides personalised experiences. [2]

71% of consumers expect personalised interactions, and 76% get frustrated when they don't receive them. [3]

Highly data-driven organisations are 3x more likely to report significant improvement in decision-making. [4]

The Gap

A Case for Change

The Malty Project

The problem

Businesses have more data than ever.

Marketers have an abundance of creative ideas.

Yet the complexity of knowing what actually works can be slow and confusing.

The solution

We're building the brain that fits into your systems.

The technology exists to automate the complexity of insights down to the preferences of each individual customer.

You choose the creative mix and we'll find what works, for which customer, and when.

No more waiting for slow A/B testing, no more generalised segmentation, just real-time experiments and answers that relate to your core KPIs.

Basically, we'll help you get the right offers, to the right customers, in the right way.

Personalised Recommendations

See the Logic in Action.

Each user segment triggers a unique delivery method. Click through the scenarios to see how the system adapts.

From: Malty (hello@malty.io)

Exclusive

Sarah,

You made

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Your tier status just unlocked early access. Shop the new collection 24 hours before the public.

Access Collection

Sarah J.

Segment: High_LTV

Malty Logic: Top 5% spender. Trigger "Early Access" email to maintain VIP retention.

Marcus C.

Segment: Churn_Risk

Paula Patel

Segment: Cross_Sell

Ready to make decisions as unique as your customers?

We're onboarding our first cohort of pilot partners now.